In print

These pages provide details of some of the printed publications - books, theatre programmes, newspapers and magazines - that have featured Lyn Paul during her long career.

The New Seekers' biggest hit and best-known song, I'd Like To Teach The World To Sing, started life as a Coca-Cola commercial. Find out more in the following books:

• For God, Country And Coca-Cola
  
• 100 Greatest TV Ads
• Sonic Banding
  

For God, Country And Coca-Cola
Mark Pendergrast

Publisher: George Weidenfeld and Nicolson Ltd.
ISBN: 0-29781-339-0 (hardback)
ISBN 13: 978-0-297-81339-2
Publication date: 1993

Publisher: Phoenix
ISBN: 1-85799-180-X (paperback)
ISBN 13: 978-1-85799-180-2
Publication date: 1994

Publisher: Texere Publishing
ISBN: 1-84203-042-6 (revised updated edition, paperback)
ISBN 13: 978-1-84203-042-4
Publication date: 2nd March 2000

The Coca-Cola story in full, including the inevitable references to Eve Graham and the New Seekers (pages 306 and 395, 1994 paperback) and the famous "buy the world a Coke" commercial.

On the same subject ...

I'd Like The World To Buy A Coke: The Life and Leadership of Roberto Goizueta
David Greising
Publisher: Wiley
Publication date: 1998

The Real Coke, The Real Story
Thomas Oliver
Publisher: Random House
Publication date: 1986

100 Greatest TV Ads
Mark Robinson

Publisher: HarperCollins
ISBN: 0-00-711123-1 (paperback)
ISBN 13: 978-0-00-711123-7
Publication date: 4th December 2000

This book was published to accompany the Channel 4 documentary The 100 Greatest TV Ads (Channel 4, 29th April 2000, 9.05pm). Pages 96-97 told the story of the famous Coke ad and the song that sold a million - I'd Like To Teach The World To Sing.

Sonic Branding: An Introduction
Daniel M. Jackson
Edited by Paul Fulberg

Publisher: Palgrave Macmillan
ISBN: 1-4039-0519-3 (hardback)
ISBN 13: 978-1-4039-0519-2 (hardback)
Publication date: 2003

In Chapter 2 of his book Sonic Branding, Daniel Jackson described how, in their advertisments, Coca-Cola made the shift from using well-known songs by established artists to commissioning original music.

"In fact, in 1971, Coke had probably the greatest hit in sonic branding history. The music for their ad campaign, entitled 'I'd like to buy the world a Coke' was reworded and released by the New Seekers as I'd Like To Teach The World To Sing (In Perfrect Harmony). It was a global smach that is forever associated with the brand." (page 14).

In 2005 Daniel Jackson talked about the ad in the Channel 4 documentary Advertising's Greatest Hits (Channel 4, 25th June, 10.05pm): "There's an old adage in advertising that if you can't say it, then sing it, and this is what Coke have done. They've come up with a very cheesy line... it wouldn't work in print, it wouldn't work if some voice-over man just said 'I'd like to buy the world a Coke', it's all about the singing of the song."

Next page [Annuals] >