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1970 |
Lyn Paul joined the New Seekers in the Summer of 1970. As the group's career gathered momentum, coverage in the press began to increase.
Prior to her joining the group, the New Seekers made their first trip to Australia...
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The Age |
16th March 1970
New Seekers arrive
A short news item announcing the arrival of the New Seekers in Australia for a five-week tour.
Read the item in full at Google News.
31st March and 1st April 1970
New Seekers A Smash Hit
by Howard Palmer
An advertisement for the New Seekers' shows at the Dendy Theatre, Brighton, which included a review of their début performance [note: Lyn Paul had not yet joined the group].
"Outstanding discovery of the show is the wonderful voice of Scottish singer Eve Graham, whose full tone and dramatic strength are well projected, although she is not the keystone Judith Durham was to the old Seekers."
Read the review in full at Google News.
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The Australian Women's Weekly, 14th January 1970. |
Today the New Seekers
by Camilla Beech
An interview with the original line-up of the New Seekers, featuring a photograph of the group by David Graves.
The group's stage act is described as "an entertaining potpourri of Seekers' medleys, their own songs, tap-dancing, and comedy routines." Marty Kristian talks about one of the New Seekers' first shows at a club in the north of England where the group was pelted with beer mats: "Apparently that was their way of letting us know they liked us."
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Billboard |
Vol. 82, No. 33, 15th August 1970
Spotlight Singles (page 78)
Top 20 Pop Spotlight
THE NEW SNEAKERS [sic]
LOOK WHAT THEY'VE DONE TO MY SONG MA (3:18)
Blllboard predicted success for the New Seekers but got the group's name wrong! "A potent rhythm ballad penned by Melanie. The sing-a-long has it to take them all the way up the chart!"
Vol. 82, No. 34, 22nd August 1970
New Seekers Disk (page 94)
Billboard magazine corrected its mistake of the previous week: "New York - Look What They've Done To My Song, Ma is a new single by the New Seekers on Elektra Records. The group was incorrectly identified last week. The single was given a Top 20 Spotlight by the Billboard Review Dept."
Vol. 82, No. 35, 29th August 1970
Special Merit Spotlight (page 54)
Stan Vincent Thing - What Have They Done To My Song, Ma
"Melanie's beautiful rhythm ballad, currently attracting attention via the New Seekers version, gets a rousing instrumental treatment."
Vol. 82, No. 37, 12th September 1970
Jukebox Programmer Finds Labels Slow With Samples (page 45)
"Chicago - Record companies would rate higher with Betty Schott if if they were a little faster in sending out samples of new material... Her first point of reference... are the business paper charts. 'I go right to those songs from 100 up that were not on Billboard's Hot 100 the week before.' An example is Look What They've Done To My Song, Ma by the New Seekers which hit the 'Hot 100' initially at 70. 'I've been considering this record, but now this kind of chart action will make me consider it more seriously.'"
Vol. 82, No. 40, 3rd October 1970
Vox Jock (page 39)
"At WTRX in Flint, Mich., music director Nick Arama writes: 'The big record in our town, as with the rest of the nation, is 'Look What They've Done Ma' [sic] by the New Seekers'."
Vol. 82, No. 42, 17th October 1970
Kama Sutra & Buddah Pubs List 150% Rise in Income (page 3)
"New York - Income of the publishing firms operated by Kama Sutra and Buddah Records is up 150% in the past 12 months... Frank Costa, professional manager of the firms... credited the success... to the popularity of material written by Melanie.
Melanie wrote her recent hit Peace Will Come as well as the New Seekers' single on Elektra, Look What They've Done To My Song, Ma."
Vol. 82, No. 49, 5th December 1970
Spotlight Singles (page 76)
Top 60 Pop Spotlight
NEW SEEKERS - BEAUTIFUL PEOPLE / WHEN THERE'S NO LOVE LEFT (3:44/3:39)
"Two equally potent sides to follow Look What They've Done To My Song, Ma. Their treatment of Melanie's Beautiful People, which features Eve Graham in the lead is a gem, while the new ballad with a compelling lyric is equally strong."
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Cash Box |
17th October 1970
The International Music Section of Cash Box included a snippet on the New Seekers' burgeoning success, together with a small photo of the group. "The New Seekers' first year has been landmarked by many successes not the least of which is the current American reception for Look What They've Done To My Song, Ma now at 11."
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Disc and Music Echo |
Disc was a weekly music paper, first published in the UK in 1958. In 1964 it changed its title to Disc Weekly and from 1966 until 1972 it became Disc and Music Echo.

2nd May 1970
Seekers Success
by
Phil Symes
A review of the New Seekers in concert at the beginning of a six-week season at the London Palladium with Max Bygraves.
"It seemed at first their act was going to be little different from their predecessor group [The Seekers] - they did Rhythm Of Life, I'm A Train and a medley of Seekers' hits, all well received - but then came the "extras": clever impersonations of Sandie Shaw (by Sally Graham) and Peter Cooke and Dudley Moore (by Chris Barrington and Laurie Heath)."
27th December 1970
Included a news item and photo of the New Seekers.
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Jackie |

Jackie was a weekly magazine for teenage girls first published in the UK on 11th January 1964. By the 1970s Jackie had become the best-selling teen magazine in Britain. Sales declined in the 1980s but the magazine continued to be published until its closure on 3rd July 1993.
No. 353, 10th October 1970
The 353rd issue of Jackie included a full-page pin-up of Keith Potger & The New Seekers.
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Melody Maker |
31st January 1970
New Seekers' Shows (page 2)
News of
the New Seekers' forthcoming live appearances, début LP and television shows for Scottish TV.
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New Musical Express |
9th May 1970
The New Musical Express published a small black and white photo of the New Seekers (page 9) accompanied by the following caption: "The New Seekers - currently appearing in variety with Max Bygraves at the London Palladium - last week celebrated the 21st birthday of one of their members, Laurie Heath."
21st November 1970
LP Section
KEITH POTGER & NEW SEEKERS (Philips, 6308 030 stereo, 39s 11d) (page 9)
by Allen Evans
"Everyone does a great job and if they aren't as famous as the original Seekers yet, they will be before long. I liked all the tracks, but specially Mrs. Robinson, It's A Beautiful Day and Shine People Shine."
28th November 1970
Star names for 'Lift Off' show (page 14)
"More big names have been lined up for Granada-TV's Lift Off which is fast becoming ITV's answer to Top Of The Pops. Ken Dodd, Keith Potger & The New Seekers, Dave Dee, Dream Police and Billie Davis (Dec 9th)."
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Record Mirror |
4th April 1970 [Vol. 17, No. 14]
New Seekers (page 4)
A snippet of news about the New Seekers, who were joining Max Bygraves for a six-week season "starting at the London Palladium on April 21."
31st October 1970
Included a short interview with the New Seekers and a photo of the group.
5th December 1970
Mirrorpick (page 13)
Peter Jones on the new singles
THE NEW SEEKERS When There's No Love Left; Shine People Shine (Philips 6006 072)
"A neatly presented slow ballad with some excellent harmonies... Nice orchestration, too. CHART CHANCE"
19th December 1970
Mirrorpick/LPs/2 (page 17)
KEITH POTGER AND THE NEW SEEKERS
"This clean-sounding team took a while to establish themselves in the singles charts but 'Ma' made it for them. There isn't the crispness and the attack of the "old" Seekers, maybe, but... there is a mellowness which is most musicianly and direct. There are also some great arrangements. This album should win them fresh support."
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The Sunday Times |
Sunday, 17th May 1970
Tucked away amongst the small ads on page 28, an advertisement for Max Bygraves, who was appearing at the London Palladium, nightly at 6.15pm and 8.45pm until 30th May, with "Keith Potger & New Seekers, Hope & Keen & Big Supporting Co."
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Sydney Morning Herald |
8th March 1970
New Seekers coming here
A news item announcing the New Seekers' impending arrival in Sydney for an Australian tour, including concerts at the Adelaide Festival of Arts and in Melbourne.
Read the item in full at Google News.
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The Times |
Saturday Review, 25th April 1970
Tucked away amongst the small ads on page II of The Times Saturday Review, an advertisement for Max Bygraves, who was appearing at the London Palladium until 30th May, with "Keith Potger & THE NEW SEEKERS, Hope & Keen & Big Supporting Co." Shows were nightly at 6.15pm and 8.45pm with a matinee on Saturdays at 2.40pm.
The ad appeared in The Times again the following week, on Friday, 1st May and Saturday, 2nd May.
Next page [1971] >
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